This is an interesting concept. Selling "friendship" (well, online friendship on MySpace). This is nothing new, but is a clever idea. And it isn't the most evil option.
Buying friends used to be an impricit thing. People would buy friends through offering of gifts. Once the funding would drop, only the true friends would remain. This is probably the most evil; people who pretend to be friends to leech -- especially if they are doing so consciously.
As long as the person is fully aware that they are paying for their "friend" -- I'm all for it. If this leads to actual friends, then I'm happy for the person. This is probably a great thing that has happened since it paves the way for people who befriend for wealth to advertise as such.
And, that's the end of my mindless rant.
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